The following posts were made in January 2009. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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Close your eyes and picture a hustling, bustling trade show. Instead of an exhibitor, imagine yourself as a visitor to the show. With so much to see and do, you probably won't be able to check out every booth. The exhibitors know this, and they're all vying for your attention. They've all constructed their exhibit with one goal in mind: high visibility.

Now open your eyes and come back to reality. You are one of those exhibitors, and you're competing against dozens or even hundreds of fellow exhibitors for the attention of the trade show attendees. How are you going to make your booth stand out from the crowd?

Some exhibitors opt for flashy lighting and loud music. Some even hire B-list celebrities from the 1970s to sign autographs. Sure, people will stop and gawk, maybe even wait in line to have their picture taken with a former cast member of The Love Boat, but that's not the kind of visibility you really want.

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Trying to come up with the perfect product to give away during your big winter promotion? Take a cue from the weather! Promotional beach balls and Frisbees, for example, are classic summertime giveaways. But summer isn't the only season that lends itself to promotional themes. When the weather is icy, give out promotional products to help your customers and employees stay toasty.

If you're familiar with promotional apparel, then you know that people go nuts over free t-shirts. They'll clip coupons, mail in UPC codes, wait in long lines and make extra purchases all to get a free wearable. Clothing is seen as a highly valuable giveaway, and most everyone could use an extra shirt. With all the excitement a simple t-shirt can garner, imagine the reaction you would get by giving away a piece of outerwear, such as a jacket or fleece pullover.

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