The following posts were made in February 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

Subscribe to this feed.

As a business owner, do you really need yet another article touting the benefits of promotional products? You already know all about that. What you need are fresh ideas for creative ways to use promotional products.

Marketing a big event is one area where you want to think carefully about the best way to use promotional productions. Promoting a specific event is different from general marketing. You're not only selling your brand, you're also trying to stir up excitement about your event. Rather than advertising with the goal of long-term market penetration, you need to focus on immediate impact.

Read Full Article

You can't browse through a store without coming across words like "organic," "recyclable," and "eco-friendly." And "going green" is the biggest buzzword of them all. When it comes to projecting a caring, socially responsible image, you've got to be as green as you can.

In addition to doing your part to save the planet, you'll be improving your bottom lines. There are numerous benefits to running an eco-friendly business, not the least of which is a boost in sales. Of all the many ways you can go green, handing out eco-friendly promotional products is probably the easiest.

Read Full Article

What kind of sandwich are you? Which famous mobster are you most like? What's your flirting style?

We all love those silly quizzes, valuable only if you're interviewing for a job at the local deli. In which case, you could snag the job by assuring the manager that you're connected to sandwiches on a deeper level, seeing as how you have actual proof that you're a ham on rye. Perhaps, though, it's time that we did a bit of self-discovery that's actually useful.

Mobility is king in the 21st century business world, and the laptop reigns supreme. If you have a laptop, you need a way to safely transport it. Thus, along came the laptop bag.

Read Full Article