The following posts were made in March 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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When you're shopping for promotional products, folding chairs are hardly the first thing that comes to mind. But think about it. Where do you like to lounge? The beach? Outdoor concerts? Ball games? The one thing all those places have in common is crowds, and every crowd contains potential customers.

Why custom logo chairs are great marketing tools

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If there's one thing we all have in common, it's that we have to wear clothes every day! Logo apparel is a promotional product that uses this universal need to your advantage. People have to get dressed, so why not encourage them to sport your logo in the process?

When you think of logo apparel, the first thing that probably comes to mind is giving away free t-shirts at trade shows and marketing events. There's no doubt that this is a successful approach. But there are countless other ways to use logo apparel, some you may never have thought of.

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Dress for the job you want…the clothes make the man… We're constantly hit with the message that image is everything. There's a lot of truth to that statement when it comes to business. The way you present yourself is a pretty good indication of your level of professionalism.

Where does that leave you when you're shopping for promotional products? If you want employees who are well-groomed, well-dressed, and well-accessorized, outfit them with custom printed portfolios.

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Promotional pens make for great advertisements because they're always sprouting legs. Folks borrow pens or leave them behind where they're picked up by others. Your pen might go through five or six owners before the ink runs dry. That's at least five or six people who saw your company logo. And that doesn't even include the friends and colleagues of those temporary owners.

To buy the right pen, keep your target audience in mind. Some only need a pen to jot down a grocery list. Others need a pen that's comfortable to use, because they spend their whole day writing. To keep a customer using your pen, give them what they need.

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