The following posts were made in July 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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It may only be July, but as any kid will tell you, school will be back in session before you know it. That means it's time for businesses to get moving and buy those promotional products!

For businesses, school-related promotional products are, believe it or not, most effective when given out before school starts. The reason is fairly simple. You want your promo product used by children as one of their regular school supplies. If you wait too long, mom and dad will already have bought everything on the supply list. At that point, the chances of your promo item making it into a school desk are diminished.

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The first day of school creeps up on us quickly. While we're enjoying summertime cookouts, vacations and lazy afternoons by the pool, school is waiting just around the corner. That's why it's never too early to start planning for the upcoming school year.

In particular, ordering school products is a task you want to plan for in advance. Using promotional school products in the classroom can be fun, affordable and effective. The key is to take your time so you can make wise purchases.

With that being said, here are the top five reasons why it's not too early to start planning your school products for the upcoming year:

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Put yourself in your employees' shoes. Which gift would be more meaningful - one received on a pre-designated Employee Appreciation Day or one that came as a complete surprise? Unexpected tokens of appreciation feel extra special and create a lasting memory. The same goes for thanking your customers.

The holidays are still a long away off, but summer is here right now. Whatever your big plans for company events, make employee and customer appreciation gifts a part of them. Here are four ideas for your summertime gift-giving. Go with promotional products to get an extra bang for your buck!

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