Promotional pens and pencils are a great way to get your name out there, but did you know they're good for something even more important as well? Building brand loyalty and goodwill.

You might wonder how a little writing instrument could do something as big as boost employee morale. The key is attention to detail and a little careful thought, the right pen (or pencil!) for the right person at the right time.

Business owners are always looking for ways to show their employees how much they're appreciated. Believe it or not, a high-quality pen is all it takes to say, "You're valued." Choose a pen that's attractive and with luxury features. (Yes, pens do come in luxury models!)

When you value you someone, you give them valuable things. With your logo printed on the side, your employees will associate your business with class and sophistication. Pride in one's company translates into pride in one's work.

Handsome promotional pens are quite affordable. There are some real bargains out there. For instance, you can get a pen with that stainless steel look and a cushion grip at buy one, get one free pricing.

If your employees are pencil pushers, turn them into mechanical pencil pushers. Pencil sharpeners can be a real pain. Before you know it, you've ground the thing down to a nub! By giving them the Bic Pro Select Office Series Mechanical Pencil, you're showing your employees that you want to help make their job a little easier.

Even businesses on a budget can provide their employees with good quality, convenient mechanical pens. There are models out there such as the Bic SoftSider Mechanical Pencil W/ Side Advance Lead Mechanism that sell for well under $1 a piece.

As for customer loyalty, remember, the holiday season is fast approaching. Holidays are a time when we all feel warm and fuzzy - think how great it would be if your customers associated your brand with this festive time of year.

Get in the spirit with some holiday-themed pens and pencils. For instance, throughout the month of October, have plenty of orange and black pens (imprinted with your logo, of course!) to hand out to your customers. Themed promotional pens and pencils work very well at tradeshows and conventions. Every booth in the building will be giving out pens. You can be the one booth that's giving green and red pens for Christmas! You can also have a special holiday greeting printed on them, such as "Happy Holidays From Widget Co."

Promotional pens come in just about every color under the sun these days. Just order a batch of green and red Bics, and choose a friendly greeting to personalize them.

The power of promotional pens and pencils should be never be underestimated!