As a business owner, do you really need yet another article touting the benefits of promotional products? You already know all about that. What you need are fresh ideas for creative ways to use promotional products.

Marketing a big event is one area where you want to think carefully about the best way to use promotional productions. Promoting a specific event is different from general marketing. You're not only selling your brand, you're also trying to stir up excitement about your event. Rather than advertising with the goal of long-term market penetration, you need to focus on immediate impact.

Promotional products aren't enough; they have to be the right promotional products. This is when you pull out the big guns, so to speak, and order the most unique products out there. Below are three techniques for selecting cool promotional products and using them to market your big event.

Put out the bait, and lure 'em in
Choose a promotional product that compels passersby to stop and check it out. Think of it as bait. The freebie is so unusual that the customer is immediately drawn in. People love free pens, but those aren't enough to stop them dead in their tracks.

A great example of bait is the Light Bulb Shaped Stress Toy. This whimsical, bright yellow light bulb is extremely unique, which is exactly what you should aim for when you're purchasing promotional product to market an event.

Something a bit wacky also boosts the word of mouth factor. Everyone who sees that light bulb will want to give it a squeeze. Select a promotional item that will get people talking, and that's sure to get passed around.

Be flashy
Bright, bold colors catch your eye. We don't give black, brown, or navy blue a second look. Hot pink, on the other hand, really gets noticed. Flashy colors are a good way to set your event-specific promotional products apart from your regular giveaways. That way, when asked about the item, the recipient will remember to mention the specific event and not just your company in general.

Tote bags are always a fail-proof standby. Not only do they offer maximum visibility and exposure, they also come in a wide variety of fun colors. Take the Non-Woven Promotional Tote, for instance. It comes in colors that really pop, like lime, purple, orange, and yellow.

Let loose the flood
There's a lot to be said for sheer quantity. It's obvious why reaching as many people as possible will help promote your event. At the same time, you still need to offer a promotional gift that's useful. Something like the Caribiner Key Chain strikes a good balance between affordable and valuable. Select the product, order as many as you can afford, and hand them out generously.

Be prepared to take a different approach when you're selecting promotional products to market an event. You need to make an investment that will guarantee an immediate return. You'll be well on your way to success if you just remember these three tips: be unique, be eye-catching, and be generous.