When you're shopping for promotional products, folding chairs are hardly the first thing that comes to mind. But think about it. Where do you like to lounge? The beach? Outdoor concerts? Ball games? The one thing all those places have in common is crowds, and every crowd contains potential customers.

Why custom logo chairs are great marketing tools

Visibility: As mentioned above, folding chairs are always popping up at big events. Every person who passes by your chair is viewing an ad for your business. Most people won't get a close-up look at your key chains, but no one can miss the logo on your folding chair.

Creating an image: Folding chairs are a great way to reinforce your image as a fun, laidback, or outdoorsy company. The Deluxe Stadium Seat, for instance, is perfect for sporting events, making it a great product for associating your brand with good times and friendly people.

Universal appeal: Everyone has a use for folding chairs. Little Johnny's soccer game, a summer cookout, a weekend in the mountains…the versatility of folding chairs makes them a valued gift no matter who your customers are.

Mobile: Okay, so you can't carry a folding chair in your purse, but they'll fit nicely in your car's trunk. In fact, the Deluxe Stadium Seat mentioned above folds in half to about the size of a totebag.

Long lifespan: Someday a pen's ink will run out, but a folding chair will last for years. Some folding chairs, like the Elite Aluminum Frame Deluxe Chair for instance, are luxury chairs built for the long-haul. It might even be more comfortable than your living room recliner!

Ideas for making your mark with folding chairs

Company retreats: Bonding around a campfire while you roast marshmallows? Sit in folding chairs printed with your logo to reinforce company spirit. The #1 Camp Chair on the Web is a budget-friendly option. With a bulk discount, maybe you could even afford to let your employees keep the chairs as souvenirs - much better than a certificate of appreciation!

Need a chair? Borrow mine!: Next time you're out lounging, bring along a few extra chairs. When you see someone sitting in the grass, introduce yourself (and your company) and offer to let them borrow a chair. You'll be setting yourself up for great word-of-mouth advertising. "I met the owner of Company X. He's a great guy!"

The hostess with the mostest: Give your clients a break from stuffy business lunches. Entertain them with a laidback BBQ - with plenty of folding chairs for kicking back and relaxing. 

Who says you can't promote your business by lounging around?