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Put yourself in your employees' shoes. Which gift would be more meaningful - one received on a pre-designated Employee Appreciation Day or one that came as a complete surprise? Unexpected tokens of appreciation feel extra special and create a lasting memory. The same goes for thanking your customers.

The holidays are still a long away off, but summer is here right now. Whatever your big plans for company events, make employee and customer appreciation gifts a part of them. Here are four ideas for your summertime gift-giving. Go with promotional products to get an extra bang for your buck!

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This summer, make your company picnic extra special by handing out employee appreciation gifts. It's a lot more fun than an awards ceremony, and your employees will enjoy being recognized for their hard work.

The success of your business rests largely on the dedication and professionalism of your employees. Think about it - we all know the importance of customer loyalty. Your employees can make or break repeat business.

Showing your appreciation for your employees boosts morale and, consequently, productivity. An employee will only invest themselves in their job if they feel that you as an employee are, in return, invested in them.

Maintaining a low rate of employee turnover is another reason to recognize your employees. You lose valuable time and money when you have to seek out and train new employees. Moreover, you can't put a price tag on the level of experience you just lost.

Including your company's logo on the award or gift ties the feelings of appreciation directly to the workplace. It's a reminder that this gift is from you, the employer. The logo becomes symbolic of the employee/employer relationship. Taking the time to have items personalized this way also shows that you put real thought and effort into the gift.

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