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Trying to come up with the perfect product to give away during your big winter promotion? Take a cue from the weather! Promotional beach balls and Frisbees, for example, are classic summertime giveaways. But summer isn't the only season that lends itself to promotional themes. When the weather is icy, give out promotional products to help your customers and employees stay toasty.

If you're familiar with promotional apparel, then you know that people go nuts over free t-shirts. They'll clip coupons, mail in UPC codes, wait in long lines and make extra purchases all to get a free wearable. Clothing is seen as a highly valuable giveaway, and most everyone could use an extra shirt. With all the excitement a simple t-shirt can garner, imagine the reaction you would get by giving away a piece of outerwear, such as a jacket or fleece pullover.

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Put yourself in your employees' shoes. Which gift would be more meaningful - one received on a pre-designated Employee Appreciation Day or one that came as a complete surprise? Unexpected tokens of appreciation feel extra special and create a lasting memory. The same goes for thanking your customers.

The holidays are still a long away off, but summer is here right now. Whatever your big plans for company events, make employee and customer appreciation gifts a part of them. Here are four ideas for your summertime gift-giving. Go with promotional products to get an extra bang for your buck!

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If there's one thing we all have in common, it's that we have to wear clothes every day! Logo apparel is a promotional product that uses this universal need to your advantage. People have to get dressed, so why not encourage them to sport your logo in the process?

When you think of logo apparel, the first thing that probably comes to mind is giving away free t-shirts at trade shows and marketing events. There's no doubt that this is a successful approach. But there are countless other ways to use logo apparel, some you may never have thought of.

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