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It may only be July, but as any kid will tell you, school will be back in session before you know it. That means it's time for businesses to get moving and buy those promotional products!

For businesses, school-related promotional products are, believe it or not, most effective when given out before school starts. The reason is fairly simple. You want your promo product used by children as one of their regular school supplies. If you wait too long, mom and dad will already have bought everything on the supply list. At that point, the chances of your promo item making it into a school desk are diminished.

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