The following posts are associated with the tag you have selected. You may subscribe to the RSS feed for this tag to receive future updates relevant to the topic(s) of your interest.

Subscribe to this feed.

Summer is a busy season. The sunshine and warm weather lend themselves well to all sorts of events. Every big event deserves a souvenir. You want to make sure that your clients and employees remember all the fun for years to come. A perfect choice for your next summer event is a promotional tote bag.

In addition to retaining memories of the event, giving away tote bags also encourages word of mouth advertising. People who see the tote bag are likely to ask about the event, which opens up a dialogue about your business. A Reusable Big Grocery Tote is a fantastic canvas for your logo. If the bag is particularly stylish, like the Bali Tote, they might even ask if they can buy one!

Read Full Article

As a business, there are lots of ways that you can go green. For example, you can purchase energy efficient office equipment and start recycling used paper. Businesses everywhere are taking steps to reduce their carbon footprint. One area of opportunity for going green, however, is often overlooked - advertising. An easy way to get started is to opt for environmentally-friendly promotional items.

Read Full Article

Close your eyes and picture a hustling, bustling trade show. Instead of an exhibitor, imagine yourself as a visitor to the show. With so much to see and do, you probably won't be able to check out every booth. The exhibitors know this, and they're all vying for your attention. They've all constructed their exhibit with one goal in mind: high visibility.

Now open your eyes and come back to reality. You are one of those exhibitors, and you're competing against dozens or even hundreds of fellow exhibitors for the attention of the trade show attendees. How are you going to make your booth stand out from the crowd?

Some exhibitors opt for flashy lighting and loud music. Some even hire B-list celebrities from the 1970s to sign autographs. Sure, people will stop and gawk, maybe even wait in line to have their picture taken with a former cast member of The Love Boat, but that's not the kind of visibility you really want.

Read Full Article

Companies have limited marketing budgets. Especially during this economic crunch, you have to make the most of your advertising dollars. Promotional products offer a fantastic return on your investment, but you've got to choose the right ones. Of course, which promotional product is best depends on the type of promotion you're running. However, there are a few products that are effective year round for any type of promotion.

No matter how or when you're using promotional products, the same basic goals apply. For example, you want your promotional products to create brand loyalty and to expose numerous people to your company's message. There are three promotional products that are absolutely can't-miss when it comes to making the best use of your marketing budget. Those products are umbrellas, tote bags and promotional pens.

Read Full Article