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Companies have limited marketing budgets. Especially during this economic crunch, you have to make the most of your advertising dollars. Promotional products offer a fantastic return on your investment, but you've got to choose the right ones. Of course, which promotional product is best depends on the type of promotion you're running. However, there are a few products that are effective year round for any type of promotion.

No matter how or when you're using promotional products, the same basic goals apply. For example, you want your promotional products to create brand loyalty and to expose numerous people to your company's message. There are three promotional products that are absolutely can't-miss when it comes to making the best use of your marketing budget. Those products are umbrellas, tote bags and promotional pens.

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Put yourself in your employees' shoes. Which gift would be more meaningful - one received on a pre-designated Employee Appreciation Day or one that came as a complete surprise? Unexpected tokens of appreciation feel extra special and create a lasting memory. The same goes for thanking your customers.

The holidays are still a long away off, but summer is here right now. Whatever your big plans for company events, make employee and customer appreciation gifts a part of them. Here are four ideas for your summertime gift-giving. Go with promotional products to get an extra bang for your buck!

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You won't be exposed to the elements, but your brand will be exposed to the masses! Umbrellas are one of the most underutilized promotional products on the market. If you haven't made umbrellas part of your overall marketing efforts, you're really missing out. The visibility factor of umbrellas is second to none. They're mobile billboards offering a large, unobstructed canvas for your logo.

Some businesses may shy away from umbrellas because they're not sure how to use them in their marketing. You wouldn't exactly hand them over the same way you do a pencil. With that in mind, here are 5 ways to use umbrellas to promote your business.

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