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Put yourself in your employees' shoes. Which gift would be more meaningful - one received on a pre-designated Employee Appreciation Day or one that came as a complete surprise? Unexpected tokens of appreciation feel extra special and create a lasting memory. The same goes for thanking your customers.

The holidays are still a long away off, but summer is here right now. Whatever your big plans for company events, make employee and customer appreciation gifts a part of them. Here are four ideas for your summertime gift-giving. Go with promotional products to get an extra bang for your buck!

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If there's one thing we all have in common, it's that we have to wear clothes every day! Logo apparel is a promotional product that uses this universal need to your advantage. People have to get dressed, so why not encourage them to sport your logo in the process?

When you think of logo apparel, the first thing that probably comes to mind is giving away free t-shirts at trade shows and marketing events. There's no doubt that this is a successful approach. But there are countless other ways to use logo apparel, some you may never have thought of.

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