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Promotional pens and pencils are a great way to get your name out there, but did you know they're good for something even more important as well? Building brand loyalty and goodwill.

You might wonder how a little writing instrument could do something as big as boost employee morale. The key is attention to detail and a little careful thought, the right pen (or pencil!) for the right person at the right time.

Business owners are always looking for ways to show their employees how much they're appreciated. Believe it or not, a high-quality pen is all it takes to say, "You're valued." Choose a pen that's attractive and with luxury features. (Yes, pens do come in luxury models!)

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Promotional pens make for great advertisements because they're always sprouting legs. Folks borrow pens or leave them behind where they're picked up by others. Your pen might go through five or six owners before the ink runs dry. That's at least five or six people who saw your company logo. And that doesn't even include the friends and colleagues of those temporary owners.

To buy the right pen, keep your target audience in mind. Some only need a pen to jot down a grocery list. Others need a pen that's comfortable to use, because they spend their whole day writing. To keep a customer using your pen, give them what they need.

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