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Close your eyes and picture a hustling, bustling trade show. Instead of an exhibitor, imagine yourself as a visitor to the show. With so much to see and do, you probably won't be able to check out every booth. The exhibitors know this, and they're all vying for your attention. They've all constructed their exhibit with one goal in mind: high visibility.

Now open your eyes and come back to reality. You are one of those exhibitors, and you're competing against dozens or even hundreds of fellow exhibitors for the attention of the trade show attendees. How are you going to make your booth stand out from the crowd?

Some exhibitors opt for flashy lighting and loud music. Some even hire B-list celebrities from the 1970s to sign autographs. Sure, people will stop and gawk, maybe even wait in line to have their picture taken with a former cast member of The Love Boat, but that's not the kind of visibility you really want.

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