Buying the Right Promotional Pen, Get Success in Writing!

Thu, 06 Mar 2008 12:50:31 -0500

Promotional pens make for great advertisements because they're always sprouting legs. Folks borrow pens or leave them behind where they're picked up by others. Your pen might go through five or six owners before the ink runs dry. That's at least five or six people who saw your company logo. And that doesn't even include the friends and colleagues of those temporary owners.

To buy the right pen, keep your target audience in mind. Some only need a pen to jot down a grocery list. Others need a pen that's comfortable to use, because they spend their whole day writing. To keep a customer using your pen, give them what they need.

If your product is geared toward industry power players, offer them something high-end, like our Maestro Click Stainless Steel Pen. It's got a click action mechanism and a smooth grip. Your company's logo is laser engraved, for a look that's chic and subtle.

For people who stick a pen in their purse for writing checks, our Bic Clic Stic will do the job. They're fun, colorful, and priced right for buying in bulk. They're exactly the kind of promotional pen that people are likely to loan to others—which means a whole new crowd of people will see your name and logo.

ost people already have a tried-and-true favorite pen. You've got to offer them a pen that's unique and high-quality if you want them to swap their old fave for yours. Play around with colors, for instance. One of our Bic Clic Stic pens in purple or teal could make even paying bills more enjoyable!

On a related note, pens are easily misplaced or lost. Because of this, people often buy inexpensive pens, like the 10 for $1 pack. If you offer one of those people a premium pen, there's no doubt they'll switch from their regular pen to yours.
The Bic Clic Stic is also good for trade shows. You can bet that visitors to your booth will be grateful to have a pen handy for jotting down notes. They'll be carrying your logo with them all day!

Price and quality both matter. Pens are used for writing. If yours doesn't write well, it'll go straight in the waste basket. Remember, the quality of your promotional product is a reflection of the quality of your business as a whole.
With that in mind, we bring you the #1 pen deal on the web. This low-price, high-quality pen comes in sophisticated colors like black and silver. It writes as smooth as any designer pen, and its rubber grip and top-notch finish belie its bargain price!

The Maestro Click Stainless Steel Pen mentioned above makes a wonderful employee gift. Plainer pens are ideal for giving away in bulk. A special pen, however, tells the recipient that you think they are special, too. Let your valued employees know that they are more than just one among the masses.

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Buying the Right Promotional Pen, Get Success in Writing!