The following posts were made in April 2008. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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We just produced camp chairs for Google that we're really excited and thrilled about - they must have read our article: Camping, Tailgating, Concerts - Where Do You Lounge?

Even Google knows the importance of promotional messaging. When you're shopping for promotional products, folding chairs are hardly the first thing that comes to mind. But think about it. Where do you like to lounge? The beach? Outdoor concerts? Ball games? The one thing all those places have in common is crowds, and every crowd contains potential customers.

Posted by: Sue
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Topic: Other
Tags: promotional chairs , camp chairs , google camp chair , logo chairs

I've blogged about the importance of what your promotional products say to your audience and how to get the message across. DirectDaily always has interesting posts of 'Daily news about direct marketing & engaging advertising' and one post particularly caught my eye. This is a campaign from "Eskom," South Africa's National Energy Commission, to promote energy saving in the bussiness sector. South Africa has been experiencing massive blackouts and this is part of their initiative. When filled with hot water, the black mug fades to white showing this message "With your help, we can achieve it. Please conserve electricity."

What is the message on your next promotional coffee mug?

Posted by: Sue
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Topic: Drinkware
Tags: promotional mugs , logo coffee mugs , promotional coffee mugs

Replace "Can I help you?" with "What caught your eye?"

"No thanks, I'm just looking." That's the standard response when you pose the question, "Can I help you?" The possibility for a conversation has been completely shut down. At a tradeshow, you can't afford to lose out on opportunities to make your pitch.

From now on, ask "What caught your eye?" or "What are you interested in?" Those two questions are much more engaging. Also, you're showing an interest in what the visitor wants and needs. You've shifted from an "I" sentence to a "you" sentence.

A visitor who was initially only interested in snagging a free goodie might discover that they're actually interested in your business, too! After all, you paid for a booth in order to promote your business, not play Santa Claus with pens and tote bags. With these types of engaging questions, you're taking a proactive role in initiating new contacts and customers.

Once you've had a chance to chat with the visitor, seal the deal with a 28 oz. Sports Bottle. You can get pretty thirsty after a whole day of booth hopping and networking!

Posted by: Sue
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Topic: Drinkware
Tags: logo sports bottle , promotional water bottle , promotional sports bottle

Engage visitors by placing promo products at the back of the booth

Most tradeshow visitors like to the do the old "grab and run." They snatch a pen or keychain from the front of your table and dash off without even making eye contact.

When that happens, you're losing out on the person-to-person contact that makes a lasting impact. Your logo on the promo product might stick with them, but you didn't have the opportunity to truly network. The solution to this dilemma is quite simple - display your promotional products at the back of the booth.

Now you've completely reversed the scenario. You personally hand the promo item over to the visitor, giving you a chance to shake hands and introduce yourself. Using the back of the booth technique, you've seriously upped the return on your marketing investment.

Another similar approach is to keep special promotional items in a box behind the table. You hand these premium items to visitors you've made a connection with. A Non-Woven Promotional Tote works perfectly for this. It comes in bold colors, and tradeshow visitors appreciate having some way to carry around their goodies.

Plus, the people you give the totes to will feel special. You've instantly established brand loyalty!

Don't miss out - this month we have huge savings on our Personalized Golf Accessories! 

Posted by: Sue
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Topic: Other
Tags: tradeshow giveaways , trade show ideas , tradeshow promotional items , trade show promotions

Happy Earth Day everyone!!  

Tote bags and Earth Day make a perfect pair. When you carry your purchases home in canvas bags, you're reducing the number of plastic bags that get tossed into the landfill. Plus, tote bags are reusable.

So we've got the reduce, we've got the reuse, now we just need the recycle. Enter the Eco 51% Recycled Convention Tote. Made from 51% post-consumer recycled material, this tote bag is the ideal selection for your Earth Day promotion. Print your name, logo, and an earth-friendly message on the front.

There are gifts for Christmas, Hanukkah, and birthdays, so why not Earth Day? Give special clients a 100% Post Consumer Recycled Deluxe Tote Bag this April 22nd. You and your clients will both feel good knowing that this bag is made from 100% recycled materials.

Ordering promotional tote bags is an ultra-easy way to participate in Earth Day. Earth Day only comes once a year, but your tote bags will be used every day!

Don't forget - this month we've got our Golf Sale going on - Shop Now! 

Posted by: Sue
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Topic: Bags
Tags: promotional tote bags , recycled tote bags , logo tote bags , golf sale