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Promotional Products Blog : November 2007 Archive

The following posts were made in November 2007. You may subscribe to the RSS feed for this archive if you would like to take your time reading through our posts.

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Creative Uses for the Top Four Promotional Products

Studies have shown that promotional products are one of the most effective forms of advertising. The trick is finding the right ways and places to deliver the promotional items to your customers and employees. Here's a collection of top promotional products and ideas for using them in your marketing plan.



1. Best Value 60 Golf Umbrella
  • Next time you meet your business associates on the course, surprise them with a brand new golf umbrella.
  • Delight your customers or employees by giving them out when an unexpected rain storm hits.
  • Give them out for respite from the sun at your next outdoor event.


2. #1 Pen Deal On The Web! Buy One Get One Free!

  • Whenever someone is in need of a writing instrument, give one away with a friendly "you can keep it!"
  • When a client or vendor is filling out paperwork, let them keep the pen when they're finished.

 

3. Bic Clic Stic

  • Place a generous supply in pencil cups in handy places for customers to use and keep.
  • They're priced low enough to give one away every time you interact with a client or vendor.
  • Order them in colors that coordinate with upcoming holidays and include them with your cards and gifts.

 

4. #1 Camp Chair on the Web! - Best Quality and Best Price!

  • Hold a raffle at your store or in the office with the proceeds going to a local charity.
  • Bring along to community events or company outings.

As you can see, there's no limit to the ways you can put promotional items to good use in your daily advertising and brand reinforcement efforts.

Posted by: Sue
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Topic: Promotional Products
Tags: promotional products , golf umbrella , promotional pens , promotional camp chair , personalized camp chair

Brand Reinforcement through America's Love Affair with Coffee

Pop quiz: Second to oil, what's the most traded product in the world? Coffee! Americans drink around 330 million cups of coffee each year. Use promotional coffee mugs to put that number to work for your business!

A customer drinking from a promotional coffee mug will see your logo every day of the week. Your company's name will become a part of their daily routine. The potential for brand reinforcement is enormous. With 75% of Americans getting their caffeine fix from coffee, mugs are among the most visible of all promotional products.



As with all promotional products, there is enough variety in price and style to select the right mug for the right person. For instance, you can stick with the classic 11 oz. C-Handle Ceramic Mug. They're priced to hand out generously, and come in several bold colors with an optional gold or platinum halo.



For a twist on the classic, choose the 16 oz. Liberty Ceramic  Mug with its modern shape and decorative base. Its eye-catching style and extra-large size (4 more ounces!) sets this coffee mug apart - it's sure to become your customer's new favorite.



When you need to make a special impression, order the Bosque Mug and Pen Gift Set. The glossy wood finish with stainless steel trim means it's handsome enough for even top execs to envy.

Posted by: Sue
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Topic: Drinkware
Tags: promotional coffee mugs , promotional products , ceramic coffee mugs , mug and pen gift set

Promotional Portfolios for Holiday Gift Giving

Those at the top of the business world look the part. They're neat, polished, and organized. It just so happens that neat, polished, and organized are three words that describe our line of promotional portfolios. Now is the perfect time to order your promotional portfolios for your holiday gift giving.

 

Portfolios are a sharp and sophisticated way to reinforce your brand. They're both a classy gift and an effective form of advertising. Another bonus is that they're gender neutral, which makes your holiday shopping much easier.

 

 

 

Black leather has mass appeal, and we've got options suitable for every budget. The Navigator Writing Pad is a high-quality faux leather portfolio with a writing pad and plenty of pockets. For your top clients, give the Genuine Top Grain Leather Writing Pad. It's padded and constructed of the finest leather.

 

 

Durable canvas is another portfolio option. The Canvas Zippered Padfolio comes in black, green, or blue, each with contrasting faux leather trim. These portfolios are sturdy and can stand up to years of coming and going.

Posted by: Sue
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Topic: Portfolios
Tags: promotional products , promotional portfolios , canvas zippered padfolio , leather writing pad

Desktop Office Gifts Say "Thank You" All Day Long

What if you could keep a reminder of your appreciation on your employees' desks all day long? Promotional products designed for the desktop do just that. The same idea applies to your clients and customers as well. We spend at least 8 hours a day at work, so that's a potential 56 hours of brand reinforcement a week!

 

These gifts are great morale boosters. Rather than the occasional luncheon or certificate, these items serve as daily, permanent reminders of how much you value your employees. They make nice gifts during the holidays, but they're also ideal for year-round giving. That element of surprise can sometimes make the most lasting impression.

 

 

Consider doing something a little different than the traditional coffee mug or pen set. You can find promotional products that represent the latest technology. For instance, the extremely convenient Foldout USB Flash Drive 1G can be laser-engraved with your logo. The bonus feature with the flash drive is that people are likely to take it home with them as well.

 

 

The Analog Desk Clock silver is another great option. Let's be honest, some days we're perpetual "clock watchers," just waiting for five o'clock to roll around. That means your logo will be seen all day long!

 

 

Last but not least, another useful and tech-savvy gift is the Large Desktop Calculator. It features an over-sized screen that your employees will really appreciate. The calculator's large size also means more room for your logo!

Posted by: Sue
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Topic: Promotional Products
Tags: promotional products , usb flash drive , analog desk clock , desktop calculator

Promotional Apparel for Holiday Gifts

When you're a kid, clothes are the last thing you want for Christmas. But, the older we get, the more we start to appreciate getting clothes as gifts. That's why promotional apparel is perfect for the holiday season. Your clients and employees will enjoy getting a piece of clothing they wouldn't have splurged on for themselves.

 

As you know, promotional apparel is one of the most effective forms of advertising. Customers and employees wearing your logo are like walking billboards. There is no limit to the number of people who will be exposed to your company's name.

 

 

Which type of promotional apparel you select will depend on your marketing goal. For instance, if you'd like your employees to have a company logo shirt to wear at work, choose the JERZEES - 6-Ounce Jersey Knit Sport Shirt. It's an attractive, 100% cotton, three-button polo with plenty of space for embroidering your company's name and logo.

 

 

If your recipients are young, fashion savvy, or outdoor enthusiasts, go with the 6 Panel Camouflage Cap With Embroidered Logo. It isn't always easy to find promotional apparel that appeals to the younger crowd, but the camouflage cap fits the bill (no pun intended!).

 

 

 

For an item that your employees or clients will wear out and about throughout the entire fall and winter seasons, purchase Challenger Multi-Purpose Jackets or Full-Zip Fleece Vests. Unlike a regular shirt, these keep-me-toasty-warm items will be worn everyday -- maximizing the value of your advertising dollar!

Posted by: Sue
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Topic: Apparel
Tags: promotional products , promotional apparel

OUR EXPERT SUE

Sue has been in the promotional products industry for over 20 years and brings her expertise to our Best Promotions Marketing Blog - so your business gains the visibility it deserves.

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