Here are some great ideas for using chairs in your next promotion.

• Sponsor a sports team in your town and give out chairs to the parents or sell them to spectators
• Hand out at your company picnic.  Employees can use them at the picnic and take them home.
• Give to top customers with tickets to a local sporting event.
• Use as a gift with purchase with any outdoor item.
• Give to customers who plan a vacation or cruise.
• Use as a welcome gift to attendees at a beach event, tradeshow or meeting.
• Use as a tradeshow giveaway to top customers, or customers who purchase a certain amount with you at the show.
• Sponsor a booth at a local race, festival or regatta and give to the first 100 customers to visit your booth.
• Use as a social media strategy.  Hand out chairs to customers or prospects and ask them to post pictures of themselves using the chair and post to your facebook page.  The most creative use wins a prize or a gift certificate for your products or services.

There are so many ideas and uses for chairs, especially in the summer months.  They are portable and useful and a great way to showcase your brand.  Call Sharee for ideas on how to use a chair in your next promotion - 866-881-2378.  

View our chair selection.

 http://www.bestpromotions.com/products/browsecategory/369/

 Check out our selection of Under $1 product today.  Call in and we can help you use on of these products creatively to make sure your message is truly remembered.

How should you use hats for your next promotion?

• Give them away at your company picnic or an outdoor lunch you host for employees.
• Hand them out at your next golf outing.
• Take customers or employees to a sporting event and include them in your goody bag.
• Use them as your next tradeshow giveaway
• Hand them out with samples of your products at an outdoor fair or product showcase.
• Send them to customers as a thank you for their business.

 We love hats...consider one for your next promotion.  View our selection of hats here!

1. It has universal appeal - Men and women, young and old, all use umbrellas.  No matter what your target audience is, an umbrella will work.

2. It is useful - There is nothing worse than spending your marketing dollars on an item that gets thrown in the trash.  Umbrellas are useful...people  keep them in their car, home, office, everywhere. 

3.  It has multiple branding option - You can put your logo on one panel, alternating panels, all panels.  You can print different messages or logos on different panels.  It it pretty much a billboard for your brand and the possibilities for branding are endless.

 So, think of an umbrella for your next promotion.  It is really a powerful promotional product!

• Give it to your sales reps at your annual sales meeting
• Hand it out to college students at their orientation or recruiting fair
• Give it totop customers at a tradeshow or meeting
• Use it as a gift with purchase

Show you are at the top of the tech chain with this hot new item.  

Have you attended a tailgate this year? Do you know someone who has? An estimated 80% of the U.S. population (around 240 million people) picnics or tailgates at least once a year*. Tailgates are seen at a range of events from football and baseball games to NASCAR races to concerts. Drop by any tailgate are you are likely to see lots of food and drinks, outdoor games, and adults and kids alike having fun.

This 15 billion dollar lifestyle-driven marketplace provides a great opportunity to showcase your brand. People are having a great time and if you can get your brand in front of them as they are enjoying themselves, that joyful feeling will be associated to your brand. The best opportunity to capture and keep the attention of this audience is with a promotional giveaway. This ensures your brand is remembered long after the tailgate buzz is over. Use these great ideas and products to come up with your own unique tailgate-themed promotion to help you score with customers and employees.

Top 5 Tailgating Themed Promotional Ideas:

When trying to choose a promotional item for your campaign or event, you can easily get overwhelmed with choices.  There are so many options out there; it can be difficult to find one that fits your promotion, theme or budget.  If you want an item that is sure to be used over and over again, consider an umbrella.

Umbrellas are a universal gift, for men and women alike.  They are useful and functional, and are not likely to get thrown away.  On a rainy day, when you reach for that umbrella to keep you covered, you are sure to remember the company logo that came to the rescue.  One of the other benefits of using umbrellas is the large imprint area, which provides a great advertising space for your message.  And, since umbrellas are used often and in public spaces, you will receive an unlimited number of impressions, year after year, which helps increase your ROI over other advertising methods.

 When choosing an umbrella, there are a number of choices.  Below are some options to consider.

Type of Umbrella - You can choose a folding style that will fit into bags and purses, or a larger stick or golf style with a larger arc, and increased coverage area.  On either style, there are standard and vented options.  If you live in a particularly windy town, or want to make sure your umbrella is not going to turn inside out, the vented option is the right one for you. 

Quality - Umbrella prices for each style vary based on the quality of the item.  There are different materials for the shaft (wood, fiberglass or steel), handles (wood, rubber, plastic or foam) and panels (nylon or polyester).  So, depending on your budget, you can choose the quality and material that matches your price range. 

Decoration - There are also multiple options to decorate the umbrella.  Most umbrellas come standard with a one color imprint on one panel.  But, there are several alternatives to choose from.  You can print in multiple colors, or on multiple locations on the umbrella.  If you have an event with a number of sponsors, you can print a sponsor logo on each panel, or if you just want to make a bigger impression with your logo, you can imprint the same logo on opposing, every other, or all panels of  the umbrella.  Finally, the majority of umbrellas come with a carrying sleeve.  This is another option for adding your logo. 

Umbrellas really are a great promotional item.  When choosing an umbrella, make sure to review the style and quality that not only fit your budget, but reflect your brand.  Consider what decorating option makes the most sense, and make sure that your logo or message is maximized in whatever area you decide to put your logo in.

If you are looking for an umbrella for your next promotions, visit www.bestpromotions.com the umbrella specialists of the promotional industry.  Their product experts can help you find an item that will help your brand shine, even through the rain.

5 Great Ways to incorporate iPad accessories into your next promotion.
1.    Use as a customer incentive program.  When a customer reaches a certain level of sales, give them an iPad with a logo carrying case to ensure they remember the company who rewarded them with such a gift.
2.    Outfit your sales force.  Many sales teams need to access their company website when on sales calls.  Make sure every iPad your sales team has is accompanied with promotional accessories.  A great gift for a yearly sales meeting or conference.
3.    Make your next tradeshow giveaway unique.  A stylus/pen combination is a perfect item to use at your next tradeshow and will set you apart from your competition.
4.    Implement a gift with purchase program. Entice customers to purchase your products by throwing in a free iPad case with qualifying orders.  
5.    Recognize employees for their dedication and service.  What better way to show appreciation to your most valuable asset than by giving them a useful and unique token of thanks.  iPad accessories are a great way to motivate and boost employee morale.

    Let's face it, the iPad is not going away.  As the use of iPads continues to grow, the need for you to put your logo on one increases as well.  With a variety of options at a variety of price points, choosing an iPad accessory for your next promotion will elevate your brand to the next level.
BestPromotions.com has a great selection of accessories to customize.  Call them today at 866-881-2378, or visit their iPad section at http://www.bestpromotions.com/products/browsecategory/411/ .

Story, Louise. "Anywhere the Eye Can See, It's Likely to See an Ad ." New York Times [New York] 15 01 2007, n. pag. Print. .

Comscore press release.

1.    Evaluate your audience - Before selecting a promotional item for your project or event, do an assessment of your audience.  Who will you be giving the item to?  What is their profile?  What is likely to catch their attention?  These are important questions to ask to ensure your product is going to get the attention of your audience and make an impact.

2.    Align it with your brand - When choosing an item, think of the characteristics of your brand.  Are you conservative or edgy? Does your brand or product offering help people get organized?  Are you multifunctional?  The product you choose should relate back to the characteristics of your brand.

3.    Make it memorable - The best way to ensure your product will be remembered is to align it with a catchy promotion or add a fun tagline.  If you are planning an event or promotion, create a theme and fit your promotional items into that theme.  For example, if your event theme is 'from 0 to 60', find an automotive-related product to hand out.  Or if you are simply handing out golf umbrellas to customers, include your logo and a tagline, 'we've got you covered'.  The more fun and unique you make it, the more your recipient will recall the product and the company who gave it to him or her.

4.    Make certain it is useful - As usage of your promotional item increases, so does your brand exposure and the likelihood of the recipient to recall your brand name.  An item such as a travel mug is likely to get used over and over again by the recipient.  A pen is likely to be passed among several recipients.  A business or tote bag is going to be a mobile billboard for your organization and get many different impressions.  When choosing your item, consider its usefulness, and how it is going to be used to get the most bang for your buck.

5.    Create a call to action - If you can incorporate a call to action into your promotional item, the interaction is going to resonate with the recipient, increasing the recall rate.  For example, if you are giving out a portfolio, include a card to visit your store or website in the next 5 days to receive a discount or gift.  If you are giving out a travel mug or tumbler, insert a referral incentive where the recipient receives a perk if he or she refers a friend.

Promotional products are one of the best ways to increase brand awareness.  The more relevant and creative your promotional item can be, the more impact it will have on your business. 
For promotional ideas, visit www.bestpromotions.com or call one of their creative product specialists to help you come up with a theme and item for your next campaign.

What does this mean for the promotional products industry?  As more and more consumers and businesses jump on the iPad bandwagon, there is a greater opportunity for companies to align their brand with this trend.  By putting your logo on an iPad accessory, you are making a statement about your brand - that it is tech-savvy, trendy, and will adapt with the times.

Several iPad-adaptable items have been introduced in the promotional industry this year, and the offering continues to grow.  Protective sleeves, travel cases, charging docks and Bluetooth keyboards are just a few of the items you can use for your marketing efforts.

iPad accessories are being used to outfit sales forces who have iPads for instant connectivity, as rewards to top performing employees, as sales contests and gifts with purchase.  You can put your own creative spin on using an iPad accessory in your next campaign.

View our selection of top promotional iPad accessories.  Call one of our creative specialists to help you come up with creative uses to align your brand with the hottest technology trend.

The key methods for personalization are laser engraving and embroidery.  Because of the quick setup process for these techniques, it makes it cost effective to add personalization to products.
There are many product options for personalization, but a few products have proven to be most effective time and time again. 

• Pens are the number one personalized product in the promotional industry.  A pen is something you can use on a daily basis, and because it is such an individual product, personalization is the perfect option. 

• Chairs are also a great canvas for personalization.  An embroidered camp chair allows you to include your logo with the recipient's name below. 

• Higher end business and travel bags make great gifts.  Many of them can be embroidered and some are even offered with a metal plate that can be laser engraved.

• Desktop items such as clocks and photo frames are classic and personal, both great characteristics for personalized branding.

Personalization is an excellent option for holiday gifts, employee service awards and customer appreciation.  Call us at 866-881-2378 for advice on personalization options.

Showing gratitude to customers should always begin with service.  Creating an environment where customer service is key must start at the top and be instilled in every employee in the company, regardless of whether or not they interact with clients.

To truly show appreciation for your customers though, your plan must go beyond superior customer service.  Building a strategy around thanking customers is critical in developing a successful marketing plan.  Based on your budget, your ideas could range from a simple thank you note to a formal appreciation event.  Read on for some creative ways to take your customer thank you program to the next level.

Thank You Notes - When was the last time you received a handwritten thank you note?  Imagine receiving one from a company you do business with.  Taking the time to handwrite a note really shows that you care.  And, while you are sending something out, throw in logoed post it notes, or a letter opener to give a little exposure to your brand and a token of appreciation to your client.

Value Added Mailings -Snail mail has definitely taken a back seat to electronic mail in the last 10 years.  But with most Americans receiving over 100 emails a day, to truly differentiate yourself, a tangible and useful mailing will set you apart.  Consider what is most important to your customers.  Try sending a newsletter providing useful tips, a catalog with specialized deals, or a whitepaper mailed to your best customers on a set schedule.  Include a mailable appreciation gift, such as a journal, calendar magnet or business card holder.  This will show your customers that you not only appreciate their business, but are a valuable partner to them as well.

A New Take on Customer Lunches - Companies have been entertaining clients by taking them to lunch or dinner for many years.  Get more bang for your buck by bringing lunch in to your customer.  You can invite a department or an entire organization to the lunch.  Order in from a local restaurant, and bring a takeaway gift for all attendees.  A lunch cooler, umbrella or coffee mug would be a great universal gift for any customer, and a great way to say thanks.

Appreciation Event - If you want to pull out all the stops, throw an appreciation event for top customers.  The event can range from an open house at your office to a sporting event to a formal event at a local country club.  Make sure your invites and favors reflect the theme of your event.  For an office open house, make it a happy hour with cocktails and appetizers and give a home-related gift such as a wine opener or cheese set that reflects the theme 'from our home to yours'.  For a sporting event give customers a seat cushion, camp chair or blanket, depending on the event.  And for your formal gathering, hand out photo frames or an executive pen set to all attendees.

Saying thank you to customers and employees is a significant part of every business's marketing plan.  A smart business person knows that whether your sales are on target or not, appreciating those who are critical to your success must not go away.  The holidays are a common time for appreciation and new trends for corporate holiday gifts are continually surfacing. Giving gifts of thanks doesn't have to break your budget.  A thoughtful, useful gift, regardless of the cost, will go a long way with your employees and customers.  Below are some ideas on how to maximize your budget and your brand at holiday gift time.

•    Say Cheers with a wine accessory - Wine is a classic gift that can hit a number of price points.  Pairing a bottle of wine with a logoed item will ensure that your brand is remembered long after the wine is enjoyed.  Wine openers and wine carriers are a great pairing, but the newest trend in wine gifts is laser engraved stemless wine glasses.  Give them on their own or pair them with your favorite bottle.  There are many options in wine accessories starting under $1. Send these to customers or use them as a takeaway from a holiday appreciation event.

•    Make your gift card pop with packaging - If gift cards are the route you are looking to take, make sure to get creative with logoed packaging.  For an inexpensive option, try inserting it into a luggage tag or business card holder.  If you are looking to make a bigger statement, try tucking it into a passport wallet or padfolio. Pairing a gift card with a promotional item helps increase the value and thoughtfulness of the gift.

•    Jump on the tech craze - Technology and electronic items make great appreciation gifts.  Digital photo frames and computer speakers are hot, but they can be a bit pricey.  If you want something a little less expensive with the same impact, consider a Smartphone, iPad, or iPod accessory.  Skins, covers and cases come in multiple colors, make a big impression and are easy on the wallet.

•    Encourage comfort with a blanket - Any time you can bring your logo into someone's home, your brand recall rate skyrockets.  Blankets are a perfect universal gift to get you into the home.  With classic embroidery and colors and styles at many price points, there is sure to be one that will highlight your brand perfectly.

•    Bring back memories with a photo frame - A photo frame has many uses as a gift.  Insert an invitation to your holiday party, create a fun thank you insert, or include a photo from a recent event.  You can get creative with ideas for using a photo frame as a gift for customers or employees.  Be sure to find a frame that fits the style of your company and accentuates your brand.

Whatever you decide to do for your holiday gifts, make sure to include a logoed item to keep your business name top of mind with your most valuable assets, your customers and employees.  For a great selection of corporate holiday ideas, visit Best Promotions holiday section.  http://www.bestpromotions.com/products/browsecategory/306/

When making your backpack buying decisions, think of your audience first.  Make sure to choose a style that your recipient will relate to.  Some styles include:

•Traditional Backpacks. Simple designs with color pop and budget-friendly details make the traditional backpack a favorite for mass corporate giveaways. Think of it as an alternative to the tradeshow tote, or fold it flat and use it for your next direct mail promotion.

•Sport Packs.  When you are looking for a product to appeal to an active audience, the sport pack is the way to go.  Padded shoulder straps, multiple pockets for water bottles and gear, and suspension systems are often seen in sport packs, as these are for those who are really on the move. Retail brands are also important when looking for a sport pack. Quality and durability is key with this audience, and associating your brand with a recognizable retail brand will continue to build your brand image and credibility.

•Cinches.  Lightweight and ultra-portable, the cinch is a great option for fitness programs, sports markets, or as a creative way to package a new product or hand out information.  The cinch is typically a lower cost item with a high ROI.

•Slings. If you are looking to grab a more fashion-forward market, the sling is the bag for you.  They have a more trendy shape than the traditional backpack with one strap, and are typically smaller in size, so they can be used every day.  

•Compu-Backpacks. From the young professional to the seasoned executive, a compu-backpack is an everyday staple that goes to and from the office and is seen by multiple eyes a day.  It is the perfect choice for recruiting, orientation, or as a gift with purchase for any tech-related product or service.


Recent Trends

As with all retail products, fashion and social trends are important in helping to evolve the design and function of backpacks.  Show your customers or employees that you are forward thinking by searching for backpacks with trendy features.  Below are the top three backpack trends this year.

•Electronics Compatibility and Protection - As the use of iPods, iPads and SmartPhones increases, the number of backpacks that have compatible features also increases.  Headphone ports, padded compartments specifically designed to protect these items, and integrated quick-access pockets are just a few of the new features you will see that will excite any techy audience.

•TSA-Compliant - Going through security at the airport has just gotten easier.  TSA-compliant backpacks allow you to go through security without taking your laptop out of your bag.  Simply unzip your bag and lay it flat on the conveyor belt.  It is a must for any frequent traveler.

•Eco-Friendly - Backpacks haven't taken a back seat to the eco movement either.  Green materials such as recycled PET, jute and non-woven polypropylene help ensure there are backpacks to appeal to the earth-conscious consumer as well.

If you are still not convinced that the backpack is the right product for your next promotion, re-read this article or get a sample from your promotional products company to touch and feel.  Best Promotions has a great variety of backpacks at any price point.  View their selection and order a sample today.

http://www.bestpromotions.com/products/browsecategory/317/

 
Finding the perfect item to complement your message, and incorporating that into your overall theme, can be a challenge.  Consider some of these product ideas as a starting point to begin the creative process of establishing an effective summer marketing campaign for your brand.

The top five products to put your logo on this summer:

1. Umbrellas - They're functional, unisex and offer essential protection during the rainy season.  And, they are a no brainer for golf outings and picnics.  From promotional folding styles to high quality windproof golf options, there is sure to be an umbrella to fit your budget. Whether it showcases one logo or assists in delivering a broader communication, umbrellas provide a large canvas to amplify your marketing message.

2. Chairs - Not always the first product idea to come to mind, chairs are a unique, yet useful gift to give in the summer.  Great for beach trips, sporting events and picnics, a promotional chair is an item the recipient is going to use over and over and is likely going to recall the name of the advertiser who gave it to him or her.  You can be that advertiser.

3. Towels - Nothing says summer like the beach!  Whether you are planning a travel promotion or beach event, or just want to incorporate a beach theme into your campaign, towels provide the maximum amount of advertising space for your money.  Great for launching a new product or service, towels allow you to create a walking billboard for your organization or message.

4. Sport Bottles - Reusable and refreshing, sport bottles are a great transportable item for the office frequenter or the weekend warrior.  Add your logo and use it as a giveaway for a marathon or walk, outdoor concert, or wellness program.  Sport bottles come in many styles and color combinations, you are sure to find one that will complement your brand. 

5. Cinches - Who doesn't have a need for a fun and portable bag to tote their items around in?  Cinches have become popular in retail and even more popular in the promotional world.  They offer functionality at a great price point, and can be used as packaging for new products, marketing literature, or other promotional items. They are ideal for any youthful market and can be easily incorporated into any marketing program.

Don't take a vacation from promoting your brand in the summer.  Instead, extend the fun of summer by creating a marketing campaign that ties into the relaxed atmosphere summer brings.  Be sure to pick products to support your initiative that will be used over and over again by the recipient.

Best Promotions has a great selection of summer promotional products at multiple price points to assist you in your search. View our Summer Promotional Items.

One of the most effective ways to increase traffic and create an impression on visitors after the show is through giveaways.  According to Incomm Center for Trade Show Research and Sales Training, event attendees are 52% more likely to stop by your exhibit if you have appealing promotional items to give them.  The majority of trade show booths have some type of gift they are handing out to attendees.  How do you make your giveaway and your company stand out from the crowd?  Below are some tips on making your handout memorable and your tradeshow presence a success.

Make it Unique - Handing out a tote or pen is still effective, but if you really want to stand out, think of something unique, that reflects your image, and that is relevant to your audience so that they think of you over and over again.

-   Instead of a typical pen, give out a USB flash drive pen uploaded with a company video or your product price list.

-   Transform the traditional tradeshow tote and give out lunch coolers with product samples inserted inside.

-   Incorporate your giveaway into a show theme.  For a sports-related or 'get in the game' theme, consider handing out an outdoor game or stadium cushion.

-   Technology products are hot, useful, and relevant to any company who has an ecommerce web site.  Mice, mouse pads, and screen cleaners are fairly inexpensive tech items that will help promote your web site.

Tiered Giveaways - Increasing booth traffic is important, but qualifying your booth traffic is even more important.  Create a tiered giveaway approach, where you give entry level items to standard booth visitors, and you have a stash of premium giveaways for leads you have determined as qualified.  This will ensure you are getting more bang from your buck on your giveaway

-    Hand out pens or jotters to your standard visitors (great to take notes on products while in the booth) and have a supply of folding or golf umbrellas to give a customer who makes an appointment, or places an order at the show.

Preshow mailing - Do a preshow mailing to prospects you would like to visit your booth with details about what they will get when they arrive. Make sure it is an enticing gift that will bring them to your booth.  This will not only increase your booth traffic, it will create excitement around your company.

-     If they sign up for your service or an appointment, draw them in them with a laptop bag or a set of travel speakers.

-    Make your preshow mailing even more interesting by doing a partial product mailing.  Take a multi-piece item and mail half of it to your qualified prospects and encourage them to come to your booth to receive the other half of their gift. Ideas could include sending a mug wrap to customers with a note to come to the booth to receive their ceramic tumbler, or send them a wine opener and have them come to the booth to receive a complementing wine tote.

Whatever you decide to do, the two most important guidelines to consider are whether the item reflects your brand image, and whether it will be used over and over again.  Keep these factors in mind and get creative.  Your next tradeshow promotion is sure to be a success.

Finding the most effective way to utilize your marketing budget is what will determine your success.  Promotional products have proven to be an effective marketing tactic, serving not only as useful tools, but as powerful, long-lasting advertising.  In fact, a late 2009 study* of over 1,000 consumers conducted by the Promotional Products Association International (PPAI) revealed some interesting facts:

- 83% of American consumers surveyed liked receiving a promotional product with an advertising message.

- 48% would like to receive promotional products more often.

- 38% feel promotional products serve as a constant reminder of the advertiser.

The result - consumers are inundated with advertising messages and the challenge for businesses is to find a way to cut through the clutter and not only reach their target audience, but to resonate with them.  According to the survey, promotional products do just that.

So, how do you determine what promotional product is right for your company?  Prices range from under $1 to over $100.  This is the area where you can be creative in cutting your budget.  Usefulness, placement and longevity are the three most important factors to consider when choosing the right product for your promotion.  Below are some budget-friendly product ideas that meet all of these requirements.

1.    Usefulness - The most important factor in choosing a promotional product is its usefulness to the recipient.  The more the recipient uses the product, the more your brand gets visibility, and the more likely that recipient is to recall you as the advertiser who gave him or her that product.   Items such as pens, sticky notes and key chains are extremely useful and inexpensive.

2.    Placement - Products that remain in the office or in the home are going to get maximum exposure.  Consider chip clips, can koozies or stress balls as budget-friendly items with great placement opportunities.

3.    Longevity - Ensure your product can withstand the test of time, and your message will as well.  When was the last time you threw away an ice scraper, ruler or flashlight?  These are items that recipients will hang on to and use over and over again.

For a wide selection of promotional items at any price point, visit bestpromotions.com and for useful products under $1 visit our dollar store.

Make sure you stay in front of customers and prospects regardless of the state of the economy, but do so in a creative and budget-friendly way and your efforts are sure to be noticed.

* Fielded through MarketTools Inc, the study was designed and conducted by PPAI. The final sample consisted of a panel of 1,005 consumers who recalled receiving a promotional product in the past 24 months.

These are all terms we have come to know and hear over and over again in the past few years.  The eco craze has moved beyond individuals and into businesses across the country. Becoming conscious of the environment and taking steps to make organizations more eco-friendly is not a trend, it is a lifestyle shift and is here to stay.  If your company has not yet embraced the green movement or if you are in the midst of your eco efforts, read on for some ideas on how to promote your earth-friendly efforts.

Why is it important for companies to become green?
Besides helping to protect our planet, there are several other reasons for companies to go green.  First, it will help you save money.  Using energy-efficient appliances and light bulbs, switching to post-consumer paper, and encouraging employees to print less are a few of the many things that you can do to help the environment and save money for your business.  Becoming green also helps to attract new customers.  Consumers are likely to purchase their products from companies who share the same values, such as their commitment to the environment.  Growing your eco efforts can also increase employee well-being.  It creates a positive environment and shows employees that you care.  If your organization cares about the environment, you are more likely to care about your employees as well.

Ideas to kick start and promote your Eco efforts.

Create an internal green team. To ensure employees at all levels of the organization are engaged and excited about your eco efforts, create a team of people from different areas of the company to lead your internal campaign.  They can help implement, monitor and report on your progress and encourage others throughout the organization to take part in the mission. Give each of them an organic t-shirt with 'Green Team' imprinted on it, and outfit each team member with a supply of recycled pens to hand out to individuals as they catch them in the act of helping the environment.

Celebrate milestones. Make sure to celebrate all achievements so the entire organization is aware and inspired by your efforts.  Earth Day is a great day to celebrate, but expand the events to other days throughout the year as well.  Hand out recycled or reusable water bottles to your employees with information inserted on how much energy or money you have saved through your efforts.  Also, encourage them to use the water bottles in place of bottled water to help the environment.

Participate in community programs. Organize or participate in a volunteer clean-up effort at a local park.  Bring a team of employees and give them each a seed packet at the end of the event to plant in their neighborhood.  Sponsor the event by giving all in attendance a recycled shopping tote with your logo on it.

Incorporate your eco message into your marketing programs. Promote your eco friendly efforts in all of your marketing efforts.  Send out press releases on your company's efforts, create an eco story and include it on your company website or in your catalog, and make sure any promotional item you are using is eco-friendly.

There are a growing number of eco promotional products in the marketplace.  From items that are made from recycled materials to items that are recyclable to items that are simply reusable and promote eco friendly actions.  When initiating and promoting your green efforts, using eco promotional products to support your initiatives is a great way to make sure the message resonates with your audience.

Best Promotions has a large selection of eco-friendly promotional products ranging from pens to totes to notebooks at a variety of price points.  View our eco products.