Traditional  Advertising vs. Promotional Items    


    Do you switch radio stations during commercial breaks? Fast-forward through ads when watching your favorite TV shows on your DVR? Name the last print ad you can remember. Traditional advertising has been utilized to the point of ineffectiveness. The average person is exposed to between 100 and 5,000 ad messages in a day. Up to 31% of these ads are never even seen!
    In this digital age, companies have more competition than ever. Your product is no longer competing with just the guy next door; you now have to compete with someone across the globe. Location is no longer a barrier, and your business can be lost in the shuffle. This presents a new sort of dilemma for business owners.
    So, how can your business get your message effectively out into the world? Print messages, the old inexpensive standby have largely gone by the wayside. Radio and television can be very expensive. The vast landscape of the internet has the potential to make your message white noise.
    The answer is simple and cheap. Promotional products are inexpensive and deliver highly targeted impressions.  A person can forget a lot of ads, but they won't forget your logo if it is on a favorite sleep shirt, their gym bag, or the coffee mug they drink out of every day. Promotional items offer extended brand exposure. A study conducted by PPAI Research revealed that 90.4% of people that have received a promotional item in the last two years still have possession of the item; what's more, 83% of respondents enjoy receiving promotional items. That's a lot of impressions of your logo! An additional bonus? The average cost per promotional items in the U.S. is .005 of a cent over the lifetime of a product.
    Promotional advertising has been a cornerstone in gaining sales for decades, and there is a reason why it is still going strong. Promotional marketing is inexpensive and highly effective. If you want to increase the ROI of your advertising spend, promotional products are the answer. There is a huge array of products for your logo and your budget. There is an effective promotional campaign for your business, and you can start it from the comfort of your home or office.
    The options for your campaign are limited only by your imagination. Most personal use items can be customized  with your logo.  Your customers want and appreciate a tangible reminder of your brand.
    Promotional products give you an edge that other traditional advertising cannot, that is going into a person's home, and creating a personal connection. Be it a towel or key chain, the usefulness of a promotional product is realized.  You cannot say the same for any other type of advertising. Best Promotions has a wide variety of promotional items for a variety of uses, in every price point.  Visit their website today for ideas.  http://www.bestpromotions.com.

Story, Louise. "Anywhere the Eye Can See, It's Likely to See an Ad ." New York Times [New York] 15 01 2007, n. pag. Print. .

Comscore press release.

Posted by: Jamie Mlinarcik

Topic: Promotional Products
Tags: promotional items , advertising , small businesses