Personalization is a key tactic in the direct mail segment to strengthen customer loyalty and provide a high return on your marketing investment.  This same philosophy can be applied to promotional products.  Purchasing promotional products is about long term brand building and building relationships with customers.  When you give a promotional product, the longer the recipient keeps it, the better the ROI for your company.   When someone receives an item with their own name on it, they are twice as likely to keep it, giving your brand increased exposure.

How do you create 'personalized branding' in your promotional purchases?  It's easy once you know the core products and imprint methods.  You just add your logo to one side or location on a product, and add your recipients name or initials to another location.  Simply submit a spreadsheet with your personalization information to your promotional product provider and you have a corporate or employee gift with double the impact.

The key methods for personalization are laser engraving and embroidery.  Because of the quick setup process for these techniques, it makes it cost effective to add personalization to products.
There are many product options for personalization, but a few products have proven to be most effective time and time again. 

• Pens are the number one personalized product in the promotional industry.  A pen is something you can use on a daily basis, and because it is such an individual product, personalization is the perfect option. 

• Chairs are also a great canvas for personalization.  An embroidered camp chair allows you to include your logo with the recipient's name below. 

• Higher end business and travel bags make great gifts.  Many of them can be embroidered and some are even offered with a metal plate that can be laser engraved.

• Desktop items such as clocks and photo frames are classic and personal, both great characteristics for personalized branding.

Personalization is an excellent option for holiday gifts, employee service awards and customer appreciation.  Call us at 866-881-2378 for advice on personalization options.

Posted by: Jamie Mlinarcik

Topic: Promotional Products
Tags: promotional products , personalization , personalized corporate gifts