I've blogged about the importance of what your promotional products say to your audience and how to get the message across. DirectDaily always has interesting posts of 'Daily news about direct marketing & engaging advertising' and one post particularly caught my eye. This is a campaign from "Eskom," South Africa's National Energy Commission, to promote energy saving in the bussiness sector. South Africa has been experiencing massive blackouts and this is part of their initiative. When filled with hot water, the black mug fades to white showing this message "With your help, we can achieve it. Please conserve electricity."

What is the message on your next promotional coffee mug?

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Topic: Drinkware
Tags: promotional mugs , logo coffee mugs , promotional coffee mugs