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Savvy pre-tradeshow publicity can guarantee you a steady stream of visitors to your booth. Smart businesses contact their customers in advance and personally invite them to stop by their booth at the upcoming event.

Invitations are nice, but incentives are even better. The promise of a special gift is just the thing to convince your customers to attend the tradeshow. Using custom-printed wooden nickels is a creative, attention-grabbing way to do this.

Businesses often make the mistake of offering the same inexpensive item to all their visitors, both important customers and "gift grabbers" alike. A better approach is to order a high-end gift, like a Foldout USB Flash Drive 1G that you give only to your top clients.

Let your customers know about this special offer by mailing them a token they can take to your booth and redeem for their gift. The classic Wooden Nickel is the perfect choice. You can print your logo on one side and "Good for one special gift" on the other. Another bonus of using a wooden nickel instead of a paper coupon is the "lumpy mail" effect. The lump piques the recipient's curiosity, and they're much more likely to open the letter.

Tip: Set up the USB flash drive to load your company's presentation!

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Tags: usb flash drive , promotional usb drive , logo wooden nickel , promotional items