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Trade Show Tip of the Month #2

Replace "Can I help you?" with "What caught your eye?"

"No thanks, I'm just looking." That's the standard response when you pose the question, "Can I help you?" The possibility for a conversation has been completely shut down. At a tradeshow, you can't afford to lose out on opportunities to make your pitch.

From now on, ask "What caught your eye?" or "What are you interested in?" Those two questions are much more engaging. Also, you're showing an interest in what the visitor wants and needs. You've shifted from an "I" sentence to a "you" sentence.

A visitor who was initially only interested in snagging a free goodie might discover that they're actually interested in your business, too! After all, you paid for a booth in order to promote your business, not play Santa Claus with pens and tote bags. With these types of engaging questions, you're taking a proactive role in initiating new contacts and customers.

Once you've had a chance to chat with the visitor, seal the deal with a 28 oz. Sports Bottle. You can get pretty thirsty after a whole day of booth hopping and networking!

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Topic: Drinkware
Tags: logo sports bottle , promotional water bottle , promotional sports bottle

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