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Tradeshow Marketing Tip of the Month: Lure Them In With Wooden Nickels

Savvy pre-tradeshow publicity can guarantee you a steady stream of visitors to your booth. Smart businesses contact their customers in advance and personally invite them to stop by their booth at the upcoming event.

Invitations are nice, but incentives are even better. The promise of a special gift is just the thing to convince your customers to attend the tradeshow. Using custom-printed wooden nickels is a creative, attention-grabbing way to do this.

imprinted usbBusinesses often make the mistake of offering the same inexpensive item to all their visitors, both important customers and "gift grabbers" alike. A better approach is to order a high-end gift, like a Foldout USB Flash Drive 1G that you give only to your top clients.

Let your customers know about this special offer by mailing them a token they can take to your booth and redeem for their gift. The classic Wooden Nickel is the perfect choice. You can print your logo on one side and "Good for one special gift" on the other. Another bonus of using a wooden nickel instead of a paper coupon is the "lumpy mail" effect. The lump piques the recipient's curiosity, and they're much more likely to open the letter.

Tip: Set up the USB flash drive to load your company's presentation!

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Tags: usb flash drive , promotional usb drive , logo wooden nickel , promotional items

Desktop Office Gifts Say "Thank You" All Day Long

What if you could keep a reminder of your appreciation on your employees' desks all day long? Promotional products designed for the desktop do just that. The same idea applies to your clients and customers as well. We spend at least 8 hours a day at work, so that's a potential 56 hours of brand reinforcement a week!

 

These gifts are great morale boosters. Rather than the occasional luncheon or certificate, these items serve as daily, permanent reminders of how much you value your employees. They make nice gifts during the holidays, but they're also ideal for year-round giving. That element of surprise can sometimes make the most lasting impression.

 

 

Consider doing something a little different than the traditional coffee mug or pen set. You can find promotional products that represent the latest technology. For instance, the extremely convenient Foldout USB Flash Drive 1G can be laser-engraved with your logo. The bonus feature with the flash drive is that people are likely to take it home with them as well.

 

 

The Analog Desk Clock silver is another great option. Let's be honest, some days we're perpetual "clock watchers," just waiting for five o'clock to roll around. That means your logo will be seen all day long!

 

 

Last but not least, another useful and tech-savvy gift is the Large Desktop Calculator. It features an over-sized screen that your employees will really appreciate. The calculator's large size also means more room for your logo!

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Topic: Promotional Products
Tags: promotional products , usb flash drive , analog desk clock , desktop calculator

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