When you're just starting out, your budget is tight. You're looking for inexpensive ways to advertise and get folks in the door. We all know that word of mouth is one of the most effective (and affordable -- it's free!) means of advertisement. But did you know that pens operate just like word of mouth? They do!

You can't wrong with a Bic pen. They're classic, and they come in lots of different colors -- including fun, eye-catching colors like purple and teal. Both the Bic Round Stic and the Bic Clic Stic cost around a quarter a piece!

If you want to send the message that you're a high-end company, catering to an upscale crowd, go with our buy one get one free deal on a pen that looks like it carried a hefty price tag -- only you know it didn't!

This pen is available in polished silver, as well as four other primary colors. It writes smooth and features a rubber grip.

When you're selecting a promotional product for an upcoming trade show or marketing event, you can never go wrong with pens. They're small, inexpensive, and everyone needs them.

Visitors to a trade show get enough business cards to wallpaper their living room with. Yours will simply get lost in the mix. With prices that start as low as $.33, the Bic Clic Stic costs little more than a premium business card. The difference between the two is that the promotional pen won't get thrown away. It will be used everyday and probably go through five or six owners.

When selecting a promotional pen, price shouldn't always be the bottom line. Instead, select a pen that accurately reflects your company's image. If you're marketing to high-level execs and working on big money deals, consider the Maestro Click Stainless Steel Pen. It achieves everything a less expensive pen does, but it's also upscale and professional. A silver, laser-engraved promotional pen is appropriate for even the most serious of negotiating sessions.