#1 Select a product with universal appeal

Both men and women attend trade shows, and visitors range widely in age. It's essential that your promotional product appeals to people from all walks of life. "Easier said than done" you might be thinking. It might sound hard to pull off, but a Price Buster 5 Panel Cap does the trick. No matter who visits your booth, that hat is sure to wind up in appreciative hands.

#2 Personally hand over the product

Hand-to-hand contact makes an impression. As you hand over the gift, you can smile, make eye contact, and establish a genuine connection. A Bottle Opener Keychain is just the right size for placing in your visitors' hands. Personal contact gives you a chance to strike up a conversation.

#3 Stand out from the crowd

If there's one thing you walk away with from every trade show, it's pens and pencils. They're great promotional products, but it's even better if you can stand out from the crowd. A unique promotional product will draw people to your booth. For example, a Bottled Water Holder with Clip is something visitors will go out of their way to get. It's the perfect way to keep your water bottle handy when you're hiking or just walking your dog around the neighborhood.