When you're selecting a promotional product for an upcoming trade show or marketing event, you can never go wrong with pens. They're small, inexpensive, and everyone needs them.

Visitors to a trade show get enough business cards to wallpaper their living room with. Yours will simply get lost in the mix. With prices that start as low as $.33, the Bic Clic Stic costs little more than a premium business card. The difference between the two is that the promotional pen won't get thrown away. It will be used everyday and probably go through five or six owners.

When selecting a promotional pen, price shouldn't always be the bottom line. Instead, select a pen that accurately reflects your company's image. If you're marketing to high-level execs and working on big money deals, consider the Maestro Click Stainless Steel Pen. It achieves everything a less expensive pen does, but it's also upscale and professional. A silver, laser-engraved promotional pen is appropriate for even the most serious of negotiating sessions.