Businesses sometimes make the mistake of randomly ordering some pens and notepads without giving it much thought. Remember that promotional products are more than just tradeshow par-for-the-course. They are a major advertising tool.

To help get you started, we've selected three great promotional products for making a lasting impression on tradeshow attendees.

1. Classic Cotton Meeting Tote

Why it's great: Everyone will use your tote bag to carry around all the freebies they've scored. The upshot? Your logo remains visible while your competitors' logos are hidden away inside the tote!

2. 16 Oz. Navy Ceramic Mug

Why it's great: Tradeshow goers will head home with enough plastic cups to serve lemonade to an army. Stand out from the crowd by handing out a coffee mug with a hip, modern look.

3. Belt Clip Tool Kit

Why it's great: We love this product as a tradeshow giveaway for two reasons. First, it's a really fun little gadget. Second, no matter how large the convention, you're just about guaranteed to be the only booth handing out a mini-tool kit.