Show Highlights: All about bags - Brian Cerra discusses the different components of a good laptop bag, along with the fact that a computer bag is one of the best ways to have your logo prominently displayed. The conversation then shifts to discuss the top product for trade show distribution - the tote bag.

Show Notes:
1:00 to 5:27 - Imprinted laptop bags are one of the most successful promotions for your business; they prominently display your logo and are the perfect employee appreciation gift.

Brian talks about protecting your investment by carrying it in a proper laptop bag - don't trust your expensive computer in a poorly made bag. Enter Neotec Computer bags and their incredible suspension system. Best Promotions has three Neotec bags to choose from at 3 different price points; the Neotec Compu-Brief for the daily commuter, Neotec Deluxe Compu Attache, a Best Promotions top pick, and the Neotec Deluxe Wheeled Compu Attache for the serious traveler.

5:28 to 7:29 - March and April is peak trade show season, so what's the top product? Logo tote bags. Not only will your promotional tote bag create a buzz at the show, but attendees will flock to your booth to snatch one up, so they have a place to store their important literature and materials.

7:30 to end - Brian discusses two tote bags in particular that have a low price point and are perfect for trade show giveaways. The Non-Woven Promotional Tote and the Excel Sport meeting Tote.

Posted by: Sue
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Topic: Podcast
Tags: tradeshow giveaways , computer bags , computer attaches , logo briefcases , promotional tote bags , imprinted tote bags

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Show Highlights: Brian Cerra discusses the opportunities with post-consumer eco-friendly products and a new line of folding champ chairs offering embroidery without the unsightly stitching on the back.

Show Notes:

1:33 to 2:03 - Brian discusses his finding from the January PPAI Expo in Las Vegas and how eco-conscious post consumer recycled products were all the rage at this year's expo.

2:04 to 5:13 - With new laws banning plastic shopping bags because of the negative environmental impact sweeping municipalities like San Franscico, the canvas shopping tote is emerging as an excellent alternative to the paper vs. plastic question.

Tote bags offer a low-cost, environmentally-friendly and fashionable product for businesses seeking a great promotional product that meets the needs and conscious of consumers.

Best Promotion offers 51% and 100% post-consumer recycled tote bags:

5:14 to end - Embroidered Folding Camp Chairs now available. In the past embroidery was not an option for camp chairs as the stitching would be seen on the back. Now, with a new backing process, Best Promotions is offering embroidered camp chairs. Camp chairs are unique because many people carry them in their cars, and a company can put its logo on the bag too, so when the trunk is popped to grab the canvas tote bag, they also see the company logo on the camp chair bag.

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Topic: Podcast
Tags: promotional products , eco friendly promotional items , recycled tote bags , green bags , reusable tote bag , camp chairs , promotional chairs , logo camp chair

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Jason Cormier begins the podcast by asking "why should anyone care about a podcast about promotional products?" Answer: the promotional products industry is a multi-billion dollar industry because marketing with promotional products simply works. Smart marketers need to be aware of what and how promotional products impact their marketing efforts.

Posted by: Stepan Mazurov
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Topic: Podcast
Tags: mugs , backpack , chair , glasses

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