You'll have a stronger, more memorable presence. Your brand will enjoy day-long exposure. Plus, folks interested in your business will have any easy time flagging you down.

Now, I know what you're thinking -- my employees and I don't want to go out looking like the Bobsy Twins! No worries! Coordinating as a group can be as simple as purchasing and wearing promotional caps. In fact, these days, promotional hats are quite fashion savvy.

For any tradeshow or convention, you can never go wrong with the classic look of the Price Buster 5 Panel Cap. They're buy one get one free, so you can afford to outfit your whole team.

If the event is young and hip, your hats should be, too! The Embroidered Knit Cap without Cuff is a cool look that keeps you warm. To appeal to a young crowd and make a fashion statement at the same time, don the 5 Panel Camouflage Cap with Screened Logo.

To feel like a team, you have to look like a team! Order promotional hats for you next big trade show.

Out of town business trips are the ultimate in on-the-go. The fact is, they're not always fun. You can get stuck in a one-stop-light town in the middle of nowhere -- staying in a less than 4-star hotel. Give your employees a thoughtful gift to make the trip a little more pleasant. Travel mugs!

You'll be surprised by how many different shapes, colors, and styles travel mugs come in. If the mug will face a little wear and tear from being toted around, go with a 16 oz #1 Selling Roadster Travel Mug. It's made from durable plastic (high gloss!), and features a spill-proof thumb slide.

The Stainless Acrylic 16 Ounce Tumbler is a high-quality, attractive travel mug with a bit of pizzazz! The acrylic outer shell comes in a variety of bold colors, while the stainless steel inner shell gives the mug a metallic glint.

"We come bearing gifts!" That's what you can say to the clients you've traveled to meet with when you bring them promotional travel mugs emblazoned with your logo. It'll get the meeting off to a great start, and it will keep your name on their mind all the time. The 15 oz. Stainless Steel Travel Mug with Plastic Inner Wall is an upscale choice, and is sure to suit even the most discerning taste.

You need to go with something upscale when you hand out promotional pens to fellow execs. These are people who use pens that cost hundreds of dollars. A bright purple and orange plastic pen won't appeal to them -- and they're not likely to use it in professional settings.

Black and silver are the classic colors for high-end pens. With a roller ball, engraved logo, and polished silver hardware, the Avanti Roller Ball Brass fits the bill. Remember -- presentation counts! The Avanti comes with a complementary executive gift box.

For a sophisticated look that's also fun, hand out Balmain San Remo Rollerball Brass Pens. Recipients will instantly recognize the Balmain name, and will be impressed with your good taste. The black and silver plaid design is a step out of the ordinary. Its eye-catching design is sure to elicit lots of comments and compliments.

For the utmost in luxury, give your clients and fellow execs a Cutter & Buck American Classic Leather Wrap Roller. The bottom barrel is wrapped in top-of-the-line black leather. This handsome pen says your company is serious -- and seriously successful! Present them in style with the complementary 2-piece gift box.

Let's be honest -- as much as you appreciate your employees and clients, you might not know a whole lot about their personal interests, likes, and dislikes. That's why holiday gift baskets are always a go-to gift.

Everyone loves gourmet treats and snacks, and the recipient will enjoy sharing their goodies with friends and family. Plus, the basket is reusable -- our Golden Sleigh Basket will become a part of the recipient's holiday decorations...and yearly remind that you appreciate them!

Cookies and chocolates are a can't-miss way to satisfy your sweet tooth. Treat your employees and clients to the Home-Style Cookie Basket with Four Dozen Fresh Assorted Cookies. The basket includes three classic kinds of cookies: chocolate chunk, white chocolate macadamia, and cranberry oatmeal walnut.

Do your gift recipients prefer death by chocolate? Order them a Burgundy Gift Box filled with Chocolate Covered Almonds, mints, or pecan turtles.

For those who like to feast on salty snacks, order the Crunchy Favorites collection. This beautiful box is filled with over a pound of cashews, peanuts, and pistachios.

Can't decide between salty and sweet? The Festive Tower offers the best of both worlds.

Don't forget the delicious snacks for your holiday office party. The Epicurean Feast Basket is jam-packed with chocolates, cookies, pretzels, cheese straws, and much more!

Order up a bunch of drawstrings tote, then give them out to the first 100 customers. You'll attract more customers, and they'll carry their tote with them everywhere. Our Buy One Get One Free Nylon Sports Pack will make this an affordable promotion.

These drawstring totes offer big-time quality for a small-time price. The totes come in eleven different colors -- you can stick to the basics like black and red, or make a statement with orange or lime.

One of our most affordable options is the Mesh Sports Pack. These totes have an athletic look, and are made from a mesh fabric that's perfect for airing out stinky gym socks! For well under $2 a piece, you can make these sporty totes a part of your business' next big event.

When all the customers come pouring in for their free tote bag, offer them a ticket for the big drawing. The winner of the raffle gets a major upgrade -- the Pacific Trail Drawstring Tote. The Pacific Trail Drawstring Tote is the size and shape of a traditional backpack. It has a mesh front pocket, with two contrasting colors to choose from.

Draw 'em in with the free drawstring totes -- then keep 'em milling around for the big drawing! You'll stay ahead of the competition!

Now they can carry an insulated lunch bag with your logo on it! An insulated lunch bag will make a great gift for your summertime promotional events. Today's promotional lunch bags are trendy-looking and will pass the test of even the most discerning high schooler.

You can't find a better deal than our BOGO! Insulated Lunch Bag  -- that stands for Buy One Get One Free! It's the shape of a traditional lunch sack, but with a convenient handle and front pocket. The bag is available in fun, youthful colors, such as lime and pink.

For a more adult look, choose the Insulated Lunch Bag. This bag zips close and features nylon carrying handles. The red/black or blue/black color combinations are simple and sophisticated -- making it perfect for high school seniors to take with them to college.

A little color in your day can make even long division seem more fun. The Best Value Pencil (No Setup Charge!) comes in 15 bold colors, including purple and teal. Another eye-catcher is the Best Metallic Foil Colors Pencil. All girls like a little glitz and glamour.

Some students prefer the classics to flash. To make sure you suit everyone's taste, make sure to order some Natural Wood Pencils. The Hexagonal School Pencil is also a classic. The hexagon shape keeps your pencil from rolling off your desk.

Show the community you care about education -- and show parents your care about their budgets -- by giving away promotional pencils this August. With all the shapes and colors available, you'll have no trouble finding the pencil that suits your brand.

Brian talks about the value of spending time on the phone with somebody who has an understanding of the industry and products. He notes that although he is the Vice President of the company, he makes it a point to spend all day on the phone with customers.

Product of the month focus: The camping chair. Brian discusses the advantages of the camping chair as a promotional product. The advantages include the chair as a unisex product, a product with a large imprint area for your logo (in addition to the ability to print on the bag the chair folds into), quick lead time, one-year warranty, and as a product people will actually use.

Closing: Be sure to send comments, suggestions or feedback to podcast[at]bestpromotions.com. If your feedback is used on the podcast, you will win a $100 gift certificate good for all merchandise at Bestpromotions.com